Did you know that there are approximately 152 million blogs on the entire internet? Over 3/4 of internet users regularly read blogs noadays, and the average person spends 37 seconds reading a blog post. These facts only prove the necessity to master the basic rules for how write a perfectly readable blog post, that would catch the reader eye within a few seconds.
Learn it at the beginning of your blogging journey
You can be a beginner at blogging, or you might already blog for a certain time. To follow these rules, you don’t need to have a business account version for WordPress. There are many online tools that help you to achieve a perfect post in terms of readability and SEO. When I started blogging, I had no clue that it even exists. I understood the importance of it after I installed the SEO plugin within my WordPress Business Account. But knowing before what I know now, my life would be today much easier. And for this reason, I put down 10 rules that you should master to write a perfectly readable blog post.
Basic rules to a perfectly readable blog post
1 – Keywords
Take a pen and paper and write down 4 main keywords of the article you are going to write. What it will be about? What are the words that people will enter into google search to find your article? You need to write them down, as you will be using them later. Choose them with attention, as you will be using these exact keywords later.
Example: If you are writing about a recipe for gluten-free pancakes, your keywords might be: gluten-free, pancakes, recipe, breakfast.
2 – Title of the post
Now, by using these keywords, try to create a title for the post. All keywords should be included in the title, as this will help search engines to know what your article is about. Remember to keep it clear, but also catchy and attractive for the reader. At the same time, not too short, but not too long. Middle is the gold way.
Example: Perfect gluten-free pancake recipe for everyday breakfast.
3 – Subtitles
Again here, your keywords should appear also in some subtitles. Let’s say in some of them. Do not please try now to insert your keywords in every single sub-title, that would be too much for the reader and it’s the opposite of what your intentions are. Follow the rule – keep it simple. Ideally, use the keywords in 30 to 75% of your subtitles.
4 – Introduction
Keywords in the introduction means, they should appear immediately within the first paragraph. You want to make it clear what the article will be about, so the reader can decide after a a few seconds, if they are going to read the blog post of not.
5 – Passive voice
Try to use active voice in the blog post. Follow the rule of maximum 10% of passive voice, which means, in other words, you will use active voice most of the time.
Example: the soup is cooked by me – Active voice: I cooked the soup.
I know it might be difficult to count it, but keep it simple again. Express yourself in an active way and don’t use much of passive words.
6 – Keyphrase density
It means how many times the keywords or its synonyms repeat in the blog post. Make sure you insert those keywords at least 3 times – in different sections and paragraphs of the post.
7 – Length of the article, paragraphs and sentences
Ideally, the blog post should have 300 words minimum. When it comes to paragraphs, keep them at maximum 150 words. Sentence should not be longer than 25 words, including “the” “a” and” of” and others.
Pay attention to use different words at the beginning of sentences. You should not repeat often the same words over and over. Try to mix them up and you will see how it pleases the eye. Especially, when those words are repeating in the same paragraph.
Example: I decided to make a soup for dinner. I checked some recipes and so I made lentil soup. Try something like: I decided to make a soup for dinner. Reading different recipes in cookbook, lentil soup immediately catched my eye.
8 – Transition words
Another important think to mention are transition words. They serve to connect all text together, so it’s much easier to read and understand the story. These words are for example: therefore, in other words, after that, in addition, after all, for instance, however, … You can place them at the beginning of sentences or in the middle:
Example: I liked the soup. It was light and satisfying. Change it for: I liked the soup, because it was light and satisfying.
9 – Outbound/inbound links
More your article is connected through some other webpages or posts, better visibility in search engines it will have. So, when you speak about something, feel free to link it with some other external websites. It can be instagram or facebook, or maybe wikipedia, if you need to explain about something, These are called outbound links. Inbound links are linked into your own blog. For example, you write about crackers and how you can serve them with hummus. Therefore, use the link to your hummus recipe.
10 – Pictures
You should insert at least 1 picture in the blog post. Remember to describe the picture completely, such as title, which you can copy also into alt description. The title should contain the keywords, we mentioned at the beginning.
I always insert the title of the post into the picture title together with the name of the blog.
Example: 10 rules how to write a perfectly readable blog post | Healthy Goodies by Lucia
These are the rules you can follow to write a super-readable blog post. There are also some websites on internet, which give you the possibilty to check the readability and SEO:
- https://www.seoreviewtools.com/content-analysis/ – You can write the post directly there and it gives you suggestions to what to correct for a better readability of your blog post. You can also enter the keywords and it gives you suggestions/guidlines on how to change and modify the text in line with these rules. This is something similar to what I use in within the SEO plugin in my wordpress account.
- Another webpage, which helps you with the readability is this: http://www.hemingwayapp.com/ . Also there, you can write your blog posts and it helps you to control the text.
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