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turn your ideas into breath-taking images and your passion into a profitable photography business
Stop hustling alone, being confused and lost, with no constructive feedback on what you do...
Instead, progress in your food photography, achieve your creative goals, learn how to build a successful photography business, and how to price what you are worth, while feeling confident, creative, and inspired and enjoying working towards your dream.
Watch this video to learn how our Club works
You fell in love with food photography, BUT you have no idea what to learn and where to start...
You find some free resources, BUT you spend hours watching/reading them and are starting to feel overwhelmed..
Then, you put it into practice. But, how do you know you do it correctly? You don't have anyone who could give you feedback...
Well, a course could be a solution, but it covers only a certain topic, and after it ends, you don't have support anymore. And you are back , with tons of questions about everything... simply, you need long term guidance!
You find out that you REALLY want to do food photography professionally one day! BUT you realize that you can't spend years on trial & error! How to speed up this process of learning?
So, you might share it on instagram and see what others say, or you delete it, because you are not 100% sure you like it. And then, you repeat the same process over and over again.
And all of this is just holding you back from your potential.
you must know that you are not alone. I spent 3 years building my skills in food photography. And that is quite a long time!
I know what it takes to build a business from scratch, not having a mentor I could easily talk to every month, and ask whatever thing that comes to my mind. Unless, of course, you pay thousands of euros for a private coaching. I didn't have such money lying around, so this wasn't my case.
you must know that you are not alone. I spent 3 years building my skills in food photography. And that is quite a long time!
I know what it takes to build a business from scratch, not having a mentor I could easily talk to every month, and ask whatever thing that comes to my mind. Unless, of course, you pay thousands of euros for a private coaching. I didn't have such money lying around, so this wasn't my case.
Here is a bold question for you
Sounds too good to be true?
This is exactly what I want for you, so let me show you how I can help you achieve it!
Our Members’ Club is an all-inclusive coaching program and the most interactive community for food photographers out there,
that will help you progress in food photography, start your successful business, grow as a creative, and as a person, while having a mentor (me 
) to guide you in this process and while being part of an amazing, interactive and supportive community of like-minded creatives from all over the world.
Inside, you will find food photography courses and other resources that will help you achieve your photography and business goals, and also a community, support, inspiration, and constructive feedback on what you do.
And the best thing about the Club is that you meet your peers live via zoom regularly! We know each other and have real discussions about our struggles and wins!
Deborah from Malaysia
"It’s been so nice having Lucia as our mentor / ‘sifu’ / ‘guru’ since I’ve joined your HG club! I always look forward to all our coffee calls and love the networking sessions because they work best for me in this kind of learning environment (besides studying notes and doing assignments) - which is to be able to connect face to face with a community of food photographers who are passionate about what they do, and whom I can also learn from in this journey together. It feels nice to be accountable, to be in a group and with a mentor like Lucia that is so supportive and has got my back. Thank you also for all your helpful insights and tips on how I can do better in my photography skills and also from the business/entrepreneur point of view."
Deborah, Founding Member of the Members' Club
Blogger and food photographer @saveurmalaisie
❝
All it takes are 3 simple steps to be able to do food photography full time
In the Members' Club, you can learn new skills, work strategically and constantly towards your goals, gain the confidence you deserve and achieve your creative dreams.
I merged my 8 years of professional corporate experience in Human Resources with the best practices and elements to create a complete learning experience for you.
1
LEARNING BY DOING
Our creative challenges and various assignments will help you practice what you learn in the courses, and the masterclass will show you exactly, how to apply theory into practice.
2
CONSISTENT ACTION
To learn new skills and make progress, you need to be consistent in what you do. The content in our club is released step-by-step. And, in case you have any questions, I am there during the live calls and in the private community.
3
INTERACTIVE COMMUNITY
Our community has an important role in achieving your goal and enjoying that journey. You learn faster when you feel inspired, motivated and guided, when you interact with people who actually understand what you are going through.
from confusion to Getting clarity and building your self-confidence, so that you can achieve your goals
The Club will help you build the self-confidence you need and clarify your food photography goals. We have regular goal-setting sessions to help you stay on track during this process. There are also many other live calls where you can interact with other members and me, which enables you to become more confident in your food photography journey.
FROM RUNNING LIKE A HEADLESS CHICKEN TO HAVING A PLAN AND NO MORE CONFUSION ABOUT WHAT TO LEARN
No more confusion about what to learn. The content in the Members' Club is planned and scheduled so that you can learn step-by-step everything relevant to your first years in food photography. On top of that, our coaching program Roadmap To Success, guides you through specific steps of your journey.
FROM STRESSING OUT TO STAYING CALM, FEELING INSPIRED, AND GET YOUR CREATIVE ABUNDANCE FLOW TO YOU
How does it feel to have your photography trainer who answers your questions, clears your doubts, and shows you how to do things, so you can stay calm and relaxed, make your creative juices flow, and focus on creating stunning images?
AND FROM BEING STUCK TO GROWING AND PROGRESSING MUCH FASTER
How our Members' Club works will help you progress much faster and see real improvements in a short time. Our Club is very interactive; you get regular feedback about your images, portfolio, or anything else you create while being part of our fantastic community that supports and motivates you.
Are you ready to transform your images?
From shooting everything with side light, because this is the only way I know ... to using the light correctly in each situation. And no, it’s not about diffusing light all the time :)
From placing objects into the frame ... to placing objects intentionally following advanced compositional techniques
What makes our Members' Club unique?
You feel and live our community
We have 6 live calls each month, where you engage with me and other members in our Club.
You will also experience the power of being connected live with others and creating new friendships.
My full commitment, because I really do care about your progress
I am here, as your photography trainer, to guide you, coach you, motivate you, answer your questions and help you progress on your journey and achieve your creative goals.
learn from industry experts
We invite industry experts into our Club, such as Christina Greve, Fanette from @frenchly, Kimberly Espinel or Lucie Beck and many other professional photographers. It's a unique opportunity to learn from so many amazing food photographers in one place.
Workbooks, templates, checklists, and much more
Workbooks, checklists, templates and so much more to help you follow the resources and improve your own processes.
learn from industry experts
We invite industry experts into our Club for each month, they share amazing content in our monthly courses and it's a unique opportunity to learn from so many amazing food photographers in one place.
WORKBOOKS, TEMPLATES, CHECKLISTS, AND MUCH MORE
Workbooks, checklists, templates and so much more to help you follow the resources and improve your own processes.
You feel and live our community
We have two live calls each month, thanks to which you engage with me and other members in our Members' Club.
It's not only about exchanging comments and feedbacks in our facebook group, but experiencing the power of being connected live with others.
My full commitment, because I really do care about your progress
I am here, as your photography trainer, to guide you, coach you, motivate you, answer your questions and help you progress in your creative journey. This is not only about learning new composition, but about you and achieving your create goals.
learn from industry experts
We invite industry experts into our Club for each month, they share an amazing content in our monthly courses and it's a unique opportunity to learn from your most favourite food photographer in one place.
monthly workbook to help you follow all activities in the club
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learn from industry experts
We invite industry experts into our Club for each month, they share an amazing content in our monthly courses and it's a unique opportunity to learn from your most favourite food photographer in one place.
monthly workbook to help you follow all activities in the club
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AFTER 2,5 YEARS OF RUNNING OUR CLUB AND CREATING NEW RESOURCES ON A REGULAR BASE, OUR CLUB BECAME AN ALL-INCLUSIVE COACHING PROGRAM AND THE MOST INTERACTIVE SPACE FOR FOOD PHOTOGRAPHERS.
What's included in the Members' Club
growing your knowledge and skills
Courses about photography, business & marketing
Regular courses dedicated to a specific topic improve your photography, marketing or business skills. You will find various workbooks and additional checklists to help you follow the lessons. About 8-9 new courses are added annually, covering multiple topics that are so much needed to help you grow as a photographer and a small business owner.
Currently, we have 23 courses in our Members' Club, and here is a little preview 
In this course you will learn how to use Pinterest to grow the traffic to your website, so you can have more happy readers and achieve your food blogging or business goals
In this course, you will learn about all the aspects of planning & building a successful business that is aligned with your vision for your dream life.
In this course, you will learn about Gestalt Principles, what they are and how to apply them into food photography, to create eye-pleasing compositions. We cover in details the Law of Continuity, Closure, Similarity, Proximity, Common Region and Figure Ground.
In this course, you will learn how to create a website with Wordpress. We also cover the basics of SEO for your blog and portfolio.
In this course, you will learn how to create and build a brand for your blog or business. You will learn about how to identify your values, mission, how to create logo, how to choose your brand colours, elements, fonts and how to put it all together.
This course will help you understand who is your ideal client - what kind of brand you want to work with and will help you create irresistible portfolio.
In this course, you will learn about props, we talk about organising your own home studio and you will learn how to create your own DIY backdrops with simple and cheap tools!
Learn how to use a mailing list to grow your creative business and blog. In this course, you will learn everything you need to start your mailing list and how to grow it.
In this course, you will learn how to tether via EOS Utility, Lightroom or Capture One and how to use overlays for creating more eye-pleasing images
In this course, you will learn how to work with light (natural or artificial), as lighting principles are applicable to both.
Click here to read about other courses in our library
In this course, you will learn the foundations of photography - camera, lenses, manual mode, and more.
This course will help you understand how to grow your Instagram profile that is in line with your business and your goals.
In this course, you will learn how to photograph & retouch bottles using Photoshop.
In this course, you will learn what the Golden Ratio is, how each composition is created, and how to apply these 3 compositions in food photography and create a harmonious and balanced images
This course will help you find your own photography style, will help you understand how to be more creative, how to build your self-confidence. You will learn how to define your photography goals, so you can truly and fully enjoy your creative life.
In this course you will learn about the equipment for creating flat lays, distortion and how to correct it, what manual mode settings are best for shooting flat lays, how to set your scene and how to create best lighting , and about creative compositional techniques that makes your image outstanding
In this course, you will learn from Pavol (professional barman) how to prepare, style and I will show you how to photograph cocktails, so you can build an amazing beverage portfolio and confidently approach any dream client.
In this course, you will learn how to use Lightroom Classic to organise and edit your images
This course will help you understand the colours, their significance, feelings they express and thanks to all of this, will help you define better your photography style, and how to choose the right colour scheme for every story or feeling you want to capture.
In this mini course, you will learn how to build a budget for your creative business, and how to create prices for your photography services. You will get budget template and pricing calculator.
This course will help you be more organised, productive and efficient. You will learn how to create and keep track of your goals, how to manage various processes in your creative business, and how to organise your folders and make backups.
In this course, you will learn advanced composition techniques: how to use dynamic symmetry and diagonal method compositions in food photography, how to create depth and dynamism in your images
and how to create contrast that is inevitable for a great photograph.
The most complex course in our Club, that has 30+ lessons, where you learn how to use Photoshop to retouch your food photography images, create stop motions or gifs and composites.
Behind the scenes videos from A to Z
22+ Masterclasses
Masterclasses are virtual photography workshops - they show you detailed behind-the-scenes of creating images from the beginning till the end. Thanks to these masterclasses, you will become much more confident approaching various subjects, creating product photos for your portfolio, or working with advanced compositions, lighting or colours.
Constructive feedback on your images
Image feedbacks, portfolio reviews, and more
Each month, you have the opportunity to submit your images, portfolio, freebies, presentations, or any other work you are engaged in, in order to receive my feedback. I provide this feedback through a video recording that I share with you on our Forum. This way, if you have any additional questions or require further clarification, we can discuss them during our live calls.
direct access to me each month
Live coaching calls every month
Regular live calls to help you through your daily struggles, where I answer your questions and you can chat with other members about food photography. Each month, we talk about composition, lighting, we do live editing or retouching, we have a portfolio review call and goal setting call where I help you define action plan for the new month. We also have a call in Italian language and an accountability call, where we meet but everyone works on their own tasks.
We have 6 live calls every month, just choose which one you are interested in, that's more than 8,5 hours (each month) of direct access to me!
team work & magazine creation
Virtual Food Photo Tournaments
These Tournaments happen twice a year, during which our Club members team up and create content for our magazine. These tournaments are there to help you experience situations when working in a group, communicating with others regarding mood boards, shot lists, and assignments, agreeing on one direction and creating content aligned to your project brief.
Working in a team for the food magazine is a significant experience, especially for beginners, as it's like working for a client. If you have never had a client before, working together with other members on the tournament project will give you lots of clarity about how a project would look like.
Coaching program
Roadmap to Success
A coaching program inside the Club which will help and guide you through creating a food photography business from scratch!
This program takes you through 3 stages of food photography, which it will help you GROW YOUR SKILLS, GROW YOUR ONLINE PRESENCE and GROW YOUR BUSINESS. It groups crucial learning resources inside the Club and shows you the right ones you need to learn at each step. This way, you get a specific plan, so you are no longer overwhelmed or wasting time learning resources you don't need.
improve your skills or business
Quarterly challenges with bi-weekly tasks
We begin a new 'Challenge Season' at the start of each quarter. During this photography and business challenge, you will have the opportunity to participate in bi-weekly tasks that provide practical experiences to enhance your skills before engaging with actual clients. Additionally, I personally offer feedback to every member who submits their completed tasks, ensuring that you receive my personal guidance on how to further refine your approach.
Offer your services and find the right help!
Members' Marketplace
This space inside the Club will help you find the right person for the tasks you wish to get out of your hands. Just focus on your priorities and leave the rest cared for by others.
And as a member, you also get access to...
Membership community
You will have access to our private forum, where you can connect with other members, share your images from assignments, get feedback on your work, ask questions and share your struggles and successes.
Constructive feedback on your images
There are many ways how you can receive constructive feedback on your images, whether it's in our inside forum community, or via Image Critiques, or even during live calls. I am actively present in the club, advising you and helping you to progress.
membership community
You will have access to our private Facebook Group, where you can connect with other members, share your images from assignments, get feedback on your work, ask questions and share your issues and successes.
Workbooks, downloadable pdfs, checklists, templates and so much more!
And, on top of all that, you will get these bonuses:
1
additional support for achieving your goals
A group welcome coaching call if you join us for yearly membership
During our welcome call, I will help you define the goals, set the action plan, so you know exactly what you need to do in the upcoming months to grow your skills and achieve your short term goal
2
to make you feel confident creating images
Personal & Client photoshoot checklist
You will get a comprehensive *updated photoshoot checklist in Notion, Trello, or downloadable PDF to print - this checklist will help you overcome all the confusion from the photoshoot and will guide you step by step, from the start till the end of your photoshoot, so you know exactly what to do for a successful shoot.
3
IMAGINE INSTANT ACCESS TO digital photography resources
FOODlight HUB
Done-for-you Digital templates and resources to speed up your success. Access a resource-packed HUB to supercharge social media engagement, attract photography clients, and save time with templates and client presentations. Unlock marketing solutions for your food photography business growth.
Petra from Austria
I have started not long ago and since then I have studied many resoures, but what really made a difference is the Member's Club. As soon as I saw the structure of the club I was sure that I have to become a member. Where else could I get private feedback about my pictures, or answers for all of my questions on a monthly basis?
I am a member of the club from the begining and it was one of the best choices I have ever made. Member's Club provides so much valuable content! Much more than I could have expected before! It is perfectly tailored to make me work consistently and effectively. I feel very motivated and supported. We have created a great comunity of people who share their progress and strugles as well.
If I have to point out one thing which I think is the best about Member's Club, it would be it's interactivity. Anything what makes me insecure is being solved here. I am getting answers for any questions I can think of (and to be honest as the beginer I have a lot of them) and last but not least the feedback about my work is priceless!
In less then two months I have learned how to do action shots, or everything I need to know when starting my business. And I am actually doing it! Looking forward to each and every month which is ahead of me!
Petra, Founding Member of the Members' Club
photographer and blogger at @petraflucka
❝
I am an award-winning food photographer and founder of Healthy Goodies by Lucia. My free Food Photography Learning Journey Program has helped thousands of food photographers progress and learn new skills.
Starting the food photography journey alone is overwhelming, stressful, and discouraging. It wasn't different for me, either. I was stuck, and I wanted to give up so many times. As a solution to this, I wanted to be part of some community and get clear on what to learn. That's why I joined courses. Some of them were different from what I expected, and some of them were totally worth it. But attending many classes is really expensive! For this reason, I created this club...
So I can help you achieve your creative goals while being part of a community where you can learn new things constantly, step by step. And find yourself in a safe environment where your doubts and questions get answered and have direct support and guidance on your food photography journey.
You can also have fun, find new friends, and celebrate every achievement and progress you make.
faq
No, if you choose monthly or yearly membership, it gets automatically renewed after each billing period. If you subscribe for the Annual membership, it automatically renews every year. You can see all details about your subscription from the inside of your “Account” page. The only membership option which doesn't get renewed is the 31-days of membership.
Absolutely, you can cancel your membership anytime. No questions asked. You can do it yourself, from the “account” - subscription page.
No, after you enroll, the price stays the same for as long as you are a member.
No, I don’t offer a free trial. However, I do offer a 30 days guarantee period. So, in case you are not satisfied with the Members’ Club, it’s enough to send me an email, and I will send your money back.
In 2023, our Club will open the door only 4 times. That means, if you don't join now, you have to wait for the next opening. Then, you will lock the lowest price for as long as you remain a member. As more content is added to the club, the prices will increase. Also, if you feel alone and have nobody to talk to about different food photography issues you face, this club will be your family. The aim is to build a community, which helps and supports each other. So even if the topics from the beginning might be familiar to you, you can benefit from being a part of the community.
Absolutely! If you love food photography, then this club is for you. The Members’ club is not only about courses or masterclasses, it’s also about being a member of a community of like-minded creatives. You don’t need to have fancy equipment either. In our courses and masterclasses, I teach you how to work with natural light and how to be creative with tools you already have at home.
Absolutely! We will have 5 live calls each month, and 1 accountability live call, and you will have access to our private forum, so you have plenty of opportunities to ask your questions. We will have our Image Critique sessions regularly, where you can submit your image to receive feedback.
You can join this club even if you don’t have a DSLR camera. The principles you learn in this club are the same regardless of the equipment you use. Beautiful image is based on composition, lighting or how you work with colours, and this can be achieved no matter what type of camera you use :)
The topics of our courses or masterclasses are designed for all levels of food photography, from beginners to advanced photographers, already working with clients. All topics are designed in order to help you create basic knowledge, and then move to intermediate and advanced principles. You will be guided in our Roadmap To Success program, that will show you what resources to take step by step.
As much time as you wish. The monthly course is available at the beginning of each month, so you can complete it at your own speed. There are going to be a variety of activities you can choose from, if you don’t have enough time to follow all.
The same for our live calls. Just choose the ones that fit your schedule and you can watch the replay of other live calls.
Write me to lucia@foodlight.io and I will gladly answer all!
You are fully protected by our 100% Satisfaction Guarantee.
I've put my heart into this program, and I am absolutely confident you will love it here. However, for whatever reason you are not satisfied, you have 30 days of the guarantee period after you enroll. It’s enough to send me an email asking for a refund, and without any questions, I will send your money back.
Veka from @masas_de_madre
Cristina from @cristinascuisine and Tatiana from @casadelavida.nl
Susi from @susigastrostudio
Join All-Inclusive Online Coaching Program and the most interactive learning community
Experience the ultimate online coaching program and join the most interactive learning community available! Our all-inclusive program offers comprehensive guidance, personalized support, and a vibrant community of fellow learners. Take your skills to the next level, engage in meaningful discussions, and receive expert advice from industry professionals. Join today and unlock a world of endless learning opportunities!
Monthly membership
€ 42
/month
Pay small fee each month! Cancel anytime.
Yearly membership
€ 420
/year
Pay once and save 84 euro! Cancel anytime.
Email me at lucia@foodlight.io and I will gladly answer all your questions!